Festival of Bathing Beauties®
The fourth annual Festival of Bathing Beauties® will take place from 17– 19 Sept 2010 between Mablethorpe and Sutton-On-Sea, Lincolnshire coast, UK.

A sixteen kilometre stretch of blue-flag award-winning beaches on the Lincolnshire coast is the setting for the third Festival of Bathing Beauties®: The UK’s only Beach Hut Festival. It’s fun and free for all the family. Along the promenade, hundreds of public and privately owned beach huts will be on special displayfrom 17 - 19 Sept 2010; many featuring a range of spectacular, bizarre, incredible and beautiful events and performances inside. Up to 50 ‘Beautiful Beach Hut’ competition entries – huts specially decorated inside and out by their proud owners hoping to win one of several cash prizes – will also be on public display. There are bold new Bathing Beauties® Huts on Parade and planned events on the beach and seafront including music, food, storytelling, puppet shows and temporary art installations plus fireworks and firesculptures in the evening. Over 10,000 new visitors attended the Festival of Bathing Beauties® in September 2007, it was the busiest Mablethorpe had been in 30 years and the local paper headline reported ‘Hut Festival Wows World’ with many international visitors coming to the Lincolnshire coast for the first time. Further information including details about local competitions and a timetable of events which took place lover 18 – 20 September 2009 are available at www.bathingbeautiesfestival.org.  Coverage was received on French Television http://telematin.france2.fr/?page=chronique&id_article=11222

The Festival of Bathing Beauties® aims to promote the beautiful, but partly forgotten stretch of British seaside for the enjoyment of visitors and the local communities, generating cultural and economic benefits for the towns.

The Festival of Bathing Beauties® and 'Beautiful Beach Hut' Competitions is supported by Coastal Action Zone, Lincolnshire County Council, Lincolnshire Creative Solutions Initiative and the European Regional Development Fund

The Lincolnshire coast is the first area in the UK to see significant re-imagining of traditional seaside architecture - the innovative linear gallery will unfold over a period of two to three years from 2007 - 2009. The Lincolnshire Coastal Art Project is led by Lincolnshire County Council and part-funded by European Regional Development Fund. Partners are Lincolnshire County Council, East Lindsey District Council and the parish councils of Mablethorpe, Sutton-on-Sea and Anderby Creek.